Will readers buy Simpson’s If I Did It?
Perhaps the title of O.J. Simpson’s If I Did It should be Will You Buy It?
Barnes and Noble has already decided not to stock the title, while Border’s will stock it but “will not promote or market the book in any way.” Though, clearly the media controversy will do the promotion for the book.
The Current Events editor at Vizu thought this was a good topic and ran a poll that asked the following question:
How likely are you to buy OJ Simpson’s “If I Did It” book when it hits stores?
The results (with over 100 responses and counting) indicate that 4 out of 5 polled will ‘definitely not’ buy the Simpson book. I’m guessing Barnes and Noble may have done similar research and decided that the potential demand (low) wasn’t worth the potential consumer backlash (high).
However, what people say and what they do are often very different. I’m guessing there would be a big difference between action and deed surrounding Nicholson Baker’s Vox. Usually I’d say that anything that gets folks to read is a good thing, but I’m hoping this goes into the remainder bin right away.
What about you? Will you buy Simpson’s If I Did It?
August 23rd, 2007 at 5:42 am
Of course not, who wants to financially support a guy like that.Our curiosity can easily be put on hold or distracted by Paris and her friends. No need to bother with spoiled juice.
August 31st, 2007 at 12:25 pm
I think every bookstore can chose under their business plan weather or not to offer this title. Threfore I support Borders in its descision to carry it. I think banning or restricting a book in Un American, even if we do not like the message. However, I do not see it as being a best seller and the only way that it would reach that status is by negative plublisity twards it. The less effort that is focused on restricting this tilte the quicker it will disapear.
September 1st, 2007 at 8:47 am
[…] actually believe that they’re responding to customer demand. The demand is interesting and is contrary to the poll conducted previously on this […]