Syrup by Maxx Barry is as good as an icy cold Coca Cola on a sweltering hot summer day. In other words, Syrup is satisfying! It’s a fun romp that takes well deserved swipes at marketing, Hollywood, ambition and corporate ethics. Amid the social commentary is a romantic plot that, while a bit one-dimensional, is … well … fun. It’s not the romantic swoon you’ll get from Audrey Niffenegger’s Time Traveler’s Wife, but more like … Sawyer and Kate’s relationship on Lost. Yes, it’s a TV reference, but it’s apt in my opinion, particularly given the role books are playing in that series.
Syrup follows Scat (formerly Michael George Holloway), a recent college graduate, who seeks to become famous. Really famous. Acknowledging his lack of acting ability he seeks to make fame and fortune in business and marketing. The premise is that everyone has at least three big ideas in their lifetime. Three ideas that, if pursued, can make millions of dollars. And it just so happens that Scat has one of these amazing ideas about a new brand of cola named Fukk.
Scat’s idea brings him into contact with 6, a beautiful, young, driven marketer at Coca Cola. No, that’s not a typo, her name is the number 6 and the back story to this unusual name is one of the more intriguing gems in Syrup. Barry doesn’t follow this thread, but I wish he had. Scat is immediately smitten and immersed into the shark tank of corporate politics and ladder back-stabbing. Fukk is a success but doesn’t make Scat millions. In fact, it creates an arch-nemesis, Sneaky Pete, who Scat and 6 fight together through the rest of the novel.
Syrup is composed of very short micro-chapters much like Steve Erickson’s Zeroville. This format lets Barry be creative and playful. You can feel his energy and passion for the story. He’s having fun and thereby, the reader is as well. The format also lets Barry sprinkle in bite size case studies like the following:
Pick a random chemical in your product and heavily promote its presence. When your customers see “Now wth Benzoethylhydrates!” they will assume that this is a good thing.
This is a tongue in cheek send-up which flirts with deeper issues like the difference between perception and reality, the friction between art and commerce and finding yourself. But Barry never delves into any of these areas in greater depth. They’re nearly offhanded comments or topic sentences to a potentially longer essay. Could he have done more? Maybe. Would it have worked? Maybe. Is it necessary to make this novel complete? No!
Syrup by Maxx Barry is fast paced and funny, a marriage of soap opera and satire that is a pleasure to read.
Outrageous Fortune by Tim Scott is a rare blend of action, humor, absurdity, science-fiction and personal insight. You know things are going to be interesting when the first word of Outrageous Fortune is ‘Fuckers’, uttered by main character, Johnny X67. He has every right to be pissed. His house has just been stolen. But that’s not even in the Top 10 of strange things that Johnny encounters in this non-stop adventure.
A Confederacy of Dunces by John Kennedy Toole sticks with you long after you finish reading. I was initially turned off as I began reading since the ‘protagonist’, Ignatius J. Reilly, is somewhat unlikeable. In real life, you’d run the opposite direction from Ignatius – and fast! He’s an unkempt, ill-tempered moralist with a dim view of nearly everyone else in his rather large orbit.
Company by Max Barry was, to be direct, not very good. I had high hopes for Company, coming on the heels of Barry’s very interesting Jennifer Government. Unfortunately, Company has all the snappy dialog and cheeky humor but falls short on nearly every other front. My copy of Company has the image of a glazed donut on the cover, which I find an apt metaphor: sweet sugary exterior with nothing but airy dough on the inside. Oh, and there’s a hole in the middle and it’s not at all nutritious.
Magical Thinking by Augusten Burroughs is an over-the-top memoir that walks the tightrope line between magnetism and repulsion, between curiosity and the desire to know more and the impulse to shout ‘too much information’ and cover your ears while loudly singing ‘la la la’.
Whale Season by N.M. Kelby aspires to be a Carl Hiaasen-like romp. This Florida tale is populated with quirky characters, film-like dialog, and a pretty standard humor-crime-drama plot. (What is that? ‘Drimor’?) It’s good summer reading, that reaches – and fails – to be more.
A Long Way Down by Nick Hornby is a novel about four very different people who unexpectedly meet on the top of a high-rise building on New Year’s Eve. Great rooftop party perhaps? No. As the title might give away, all four found their way to the roof to commit suicide. Sounds depressing, but if you’ve read (or seen) any of Hornby’s work you’ll know that it will be a (dark) comic romp.
You Suck by Christopher Moore is funny, dead funny. That’s a bit of a joke since the main characters are vampires. This is actually the sequel to Bloodsucking Fiends, so we are reacquainted with Jody, the hot red-headed vampire and Thomas C. Flood, a sexually charged, slightly nerdy Indiana native who came to San Francisco to be a writer and now finds himself a vampire instead. Like all of Moore’s work, the plot is quick and snappy, the descriptions vivid, the dialog crackling and the satire first-rate. And while I enjoyed You Suck, it felt a bit like paint by numbers.
Jasper Fforde’s The Well of Lost Plots is third in the Thursday Next literary detective series. Thursday (our hero and literary cop) is pregnant by a husband who no longer exists and is hiding out in an unpublished murder mystery (something like a poorly constructed blend of Patricia Cornwell and John Grisham.) Makes perfect sense right? Well, if you’re a fan it does and I am a fan.